If you follow me on instagram you probably have seen the news by now, but if not let me introduce you to my sustainable and eco-friendly brand

I am so happy to finally announce the project I’ve been working for for the past couple of months, and no longer keeping it a secret.

For a couple of years I wanted to start something of my own whether a project or a brand, I just couldn’t decide what should it be about. But, I knew that it must represent me, my views and beliefs and to make a positive change in society. After a lot of thinking and brainstorming I decide to start a sustainable and eco-friendly brand that will help in the battle of 21st century problems such as: too much waste, plastic everywhere, pollution, global warming, deforestation…

I am aware of the influence and “power” I have in the online community, and I wanted to use it for something good, something positive. In the past couple of years I became even more environmentally conscious. From becoming vegetarian, trying to reduce waste, avoiding to use plastic bottles, single use cups/bags/straws, recycling etc. The past year or so, I’ve been mostly in Macedonia, and I realized how big of a problem and how little people are actually sustainable and ecologically oriented. The reason is mainly to the little of options and resources for having a more sustainable lifestyle. Supermarkets here don’t sell a multi use shopping bag. And as ridiculous as it sounds it’s quiet hard to purchase a reusable shopping bag that will fit enough groceries.

That is why I decided the first product to be a multiple use shopping bag, made from 100% linen. I chose linen as one of the most sustainable and eco-friendly textiles, but also a textile which is durable and easy to take care of. The bag comes in two different designs and two different sizes. The bags are produced and designed in Macedonia.

I am very excited to start this journey, and I hope I will make a change in society because after all social change is a team effort. You can purchase your multiple use shopping bag on and for daily updates follow on Instagram.